"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
Strategy starts with the most relevant, current and credible research available. Insights into short, medium and potential long-term trends can assist your organisation in gaining a competitive advantage.
“However beautiful the strategy,
you should occasionally
look at the results.”
"There is nothing so terrible as activity without insight."
Johann Wolfgang von Goethe
Intelligent decisions are made when you know what your customers/stakeholders think of your service or product offering.