WORKS: What we do

SIL Research reaches the consumers who buy your products or use your services. Because reaching your customers is more difficult than ever, SIL provides a full range of processes and technologies to ensure that the most important facet of any research project occurs - the right questions are asked of the right people at the right time.


We are skilled at identifying and targeting the people you need to talk to and once the correct sample is identified, our field team has the means to collect their opinions using a variety of approaches. We select the data collection vehicle that is most appropriate for your research project, including the use of hybrid solutions. These methods include the following:

  • online surveys

  • smartphone surveys

  • handheld survey technology 

  • in-person interviewing (mall, central location, in-store) 

  • mail paper-based questionnaires 

  • consumer panels

  • telephone interviewing 

  • qualitative focus groups 

  • one-on-one in-depth interviews 

  • mystery shoppers.


For 'hard-to-reach' consumers, we make it easy for them to contact us at their convenience via online or smartphone survey.